Cultivating a Thought Leader Reputation

Show Notes

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”

—  Melissa Houston

In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?

The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.

But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.

In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry.

Listen to learn:‌

  • Why there is a difference between influencers and thought leaders
  •  How to make informative and compelling content as a thought leader
  • How an online presence cultivates your reputation
  • Why it is important to go on public speaking events
  • How networking is essential in building your brand
  • Why appearances on traditional media is essential

Highlights:‌ ‌

2:59: The definition of a thought leader

8:33: Benefits of being a thought leader to your business

9:19: Good and strategic content creation

10:21: Means of increasing your online visibility

11:50: Attending talks and publishing your own articles

12:57: Importance of networking on events

14:20: Writing a book and its impact on your brand reputation

14:58: Hiring PR coverage and what it can do for you

15:30: Appearances on varied media

Links:‌ ‌  

Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business

Cash Clarity Course

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Melissa Houston

Melissa Houston is the author of Cash Confident, An Entrepreneur’s Guide to Creating a Profitable Business, and the founder of She Means Profit™️. Melissa is a CPA and Finance Strategist who helps business owners and high-income earners build wealth. A regular contributor to Forbes and other publications, Melissa is passionate about teaching others about money management.