163. How Women Entrepreneurs Can Break Through Financial Barriers

"What if the real issue in your business isn't about money, but sales?"

— Melissa Houston

In this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think they have a money problem, but the truth is, it’s a sales issue. After working with 90% of my clients, I’ve seen this pattern emerge time and time again. In this reintroduction episode, I’m excited to get back into helping women build profitable businesses.

I’ve been through my own challenges this past year, including battling severe anemia and depression during perimenopause. It hit me like a Mack truck, and for the first time in my life, I was forced to take a step back from my business to focus on my health. But now, I’m feeling stronger and more determined than ever to help you grow your business and build your wealth.

Only 1.9% of women-owned businesses make over a million dollars annually. That statistic has to change. Women face both systemic barriers, like access to capital, and internal struggles, such as a lack of confidence, which holds us back from pricing our services correctly or pitching our ideas with authority.

But I believe that when women succeed in business, the impact ripples through communities. This episode is all about building confidence, mastering sales, and creating a supportive community of women entrepreneurs. Let’s talk about how we can overcome these challenges and help each other thrive, both financially and personally.

Listen to learn:

• Perimenopause can deeply affect entrepreneurs, highlighting the need for support systems in business and health.

• Only 1.9% of women-owned businesses surpass $1 million in annual revenue, a statistic that must change.

• Building a financially thriving business requires more than managing money; it requires mastering sales and overcoming limiting beliefs.

• Communities of like-minded women can provide invaluable support, resources, and emotional backing for business success.

• Confidence in pricing, pitching, and selling is crucial for breaking into higher revenue brackets.

Links:‌ ‌  

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business

• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine

• From Office to Entrepreneur: What You Need to Know to Build a Successful Business

• Path to Profit With Sales: Insights into Marketing and Sales

• Cash Confident Framework: Smart Money Management for Small Business Owners

• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry

• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa