“Create what you consume.”
— Kelsey Reidl
In a competitive environment like the business industry, having the right strategies is the tool to success. While it is a fact that marketing should reflect a brand’s personality and be fun, brands should focus on “self-expressed” marketing strategies as well. A good way to start creating a social media strategy for your brand is to create content that you would enjoy consuming.
By creating content that aligns with your own preferences, you’re more likely to be successful with your marketing efforts. This is because you’ll have a deeper understanding of your target audience and what kind of content they enjoy consuming. In this way, you can develop a more efficient and effective marketing strategy.
Whether you are an entrepreneur just starting out or a small business owner looking to revamp your marketing strategy, this episode offers practical tips and insights for building a successful marketing strategy that is aligned with your mission and values.
Tune in to learn how to create a positive, exciting, and high-energy vibe around your products, experiment with different strategies, and see real results.
Listen to learn:
- Identifying the mission behind a marketing strategy
- The three key elements of a marketing strategy: mission, mindset, and main ingredients
- Why energy in marketing matters and its impact on brand loyalty
- Direct response marketing drives engagement and building community
- Fostering connections with your audience through conversation and engagement
Guest bio: Kelsey Reidl is a business and marketing coach with a special interest in social media growth, authentic relationship building, and experiential marketing. She is the founder and chief visionary officer of Visionary, Inc., which she founded in 2016 to help aspiring and current business owners feel confident in their business acumen, grow their digital presence, and work with more of their dream clients.
Kelsey is also the host of the Visionary Life Podcast, a top Canadian business and entrepreneurship podcast, and the founder of The Visionary MethodTM, a 7-step system that helps new business owners grow from zero to $50,000 in annual revenue, even if they’ve never launched a business before.
Kelsey’s mission is to inspire her audience to “live their most visionary life,” which is the life that brings them happiness, joy, and fulfillment every single day.
Highlights:
01:09: Intro
03:28: Struggles of Entrepreneurs
04:04: Understanding marketing from a Venn diagram perspective
09:20: Create what you consume
14:26: Self-expressed content as the most powerful piece of marketing
17:19: Marketing is all about energy
21:44: Marketing is a two-way conversation
Links:
Kelsey Reidl
Instagram: @kelseyreidl
Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business
Main website 🡪 https://shemeansprofit.com
Mini-courses
- https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculator
- https://melissa-houston.thinkific.com/courses/pay-yourself
- https://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-course
- https://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-course
Follow me on:
LinkedIn @melissahoustoncpa